2 Years of Running a Social Enterprise



I started writing this post about a year ago somewhere between Nairobi and New York. It was a year into Blooh and there was so much to reflect on. Now I’m picking up the words somewhere in Virginia to finalize this stream of consciousness. 

The first year of Blooh started off strong with a lot of iterations and many early customers. Feedback was constructive and our artisan network in Nairobi grew organically which allowed us to add more partners. I slowed down the operations last year intentionally to restructure our operations so we can build for the long run. For one, we shifted to a made-to-order schedule because I truly believe this is the best way to eliminate waste and become sustainable as a business.  Additionally, as a bootstrapped company, managing our resources surgically and creatively has been the main effort in the background in the last year. 

The highs of starting something new is a direct contrast, for better or worse, to what it takes to properly run a business. When I started I was full of passion for bringing beautifully crafted small batch products to the everyday wardrobe. The realities of building the enterprise blurs this day to day but it continues to be core to our mission. The fact that we've started to enter stores around the US from New York to California is the biggest validation for our model. 

Starting is hard, building is harder. It requires commitment, and constant recommitment to the mission even if it evolves. This is the personal journey that every entrepreneur must go through differently -  entrepreneurship is just a constant effort of getting out of your own way. 

From when we started to now, we’ve expanded from one workshop to several. Our artisans are highly dedicated to their craft and are naturally motivated to grow. I’ve learned a lot from them all the times I’ve seen scrap metal morph into beautiful finished products.  

Kenya has been going through regular protests and regional instability but our early customers, both retail and direct have been crucial in keeping us going. The next year will be about deepening our impact and building out a range of product categories. Thank you for coming along! 

Blooh Nairobi

Sunrise over Maasai Mara, Nairobi

More Good Stories

What's Great in Washington D.C & the DMV

What's Great in Washington D.C & the DMV

This guide is an attempt to find the pulse of the values driven culture within the DMV area with everything from vegan, vintage, black and AAPI owned and everything in between...  Read More
What Makes Jewelry Sustainable?

What Makes Jewelry Sustainable?

With a lot of buzz around sustainability I thought I’d break down what sustainable jewelry is and isn’t... Read More
On the Road: Take a Trip to Ancient Egypt

On the Road: Take a Trip to Ancient Egypt

Take a break and bask in timeless textures, monochrome hues, and soak in the abundant Egyptian sun. Get inspired with us by a trip like no other. From the archives of 2022…  Read More
The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.
You have successfully subscribed!
This email has been registered